Technology · Product Localization
Concept project · Independent sample work
Turning Chinese product communication into natural European-facing language while preserving technical accuracy and product personality.
A Chinese consumer-tech product is ready for an international audience, but its Chinese product communication relies on linguistic patterns and cultural conventions that do not transfer automatically to European markets.
The task: take selected copy from the official Chinese product page and create an Italian-facing version that stays accurate while reading like original Italian product communication.
高清大画面 智能新体验
无需按键，无需触碰，即可完成对投射全域的精准操控
指哪点哪
Large high-definition picture, new smart experience.
No buttons, no touching. Precise control over the entire projected area.
Point where you want. Click where you point.
Literal translations are shown here as working references. They are not intended as final European-facing copy.
高清大画面 智能新体验
Large high-definition picture, new smart experience.
Un'immagine più grande. Un'esperienza più smart.
The Chinese combines image quality and smart functionality in a compact two-part promotional phrase. The Italian version keeps the same rhythm while using wording that feels natural in consumer technology communication.
无需按键，无需触碰，即可完成对投射全域的精准操控
No buttons, no touching. Precise control over the entire projected area.
Controlla tutto senza pulsanti né contatto.
The source emphasizes precise control without physical interaction. The Italian version reduces the technical density and foregrounds the benefit instead.
指哪点哪
Point where you want. Click where you point.
Punta. Clicca. Hai tutto sotto controllo.
The Chinese uses repetition to create immediacy and simplicity. The Italian version replaces that repetition with a short three-part rhythm while preserving the sense of direct control.
不用垫书，不用找角度，观影不设限
No need to prop it up on books, no need to look for an angle. Viewing without limits.
Niente libri sotto. Niente angolazioni da cercare. Guarda dove vuoi.
The Chinese names two very concrete household frustrations before stating the benefit. The Italian version preserves that concrete, everyday frustration while using a shorter, more natural rhythm.
画面秒清晰，无需手调
The picture becomes sharp in a second, with no manual adjustment.
Immagine nitida in un attimo, senza regolazioni manuali.
A deliberately restrained localization. Not every line needs creative language: here precision and naturalness serve the Italian reader better than a playful rewrite.
The goal is not to preserve every word. It is to preserve the communicative function of the original while making the language feel natural to an Italian audience.
The following examples show how the same localization approach extends beyond short slogans into longer consumer-facing product communication.
Full HD 1080p, 280 CVIA e un contrasto di 2500:1 per immagini definite e dettagliate. Con un peso di 1,22 kg e uno spessore di 55 mm, il proiettore è facile da spostare da una stanza all'altra. Il supporto integrato, regolabile fino a 160°, permette inoltre di orientare la proiezione anche verso il soffitto.
Controlla l'area proiettata senza premere tasti né toccare lo schermo: il telecomando AI permette di indicare direttamente il punto che vuoi controllare. Con il pennino puoi inoltre scrivere, annotare e disegnare sulla superficie proiettata. Le funzioni AI supportano anche la correzione trapezoidale, la messa a fuoco e l'allineamento dell'immagine.
A localized message does not need to reproduce every word. It needs to preserve the communicative function of the original.
Chinese promotional copy often relies on compression, repetition and parallel structures. Italian may require a different rhythm to create the same effect.
The wording is adapted to the conventions of Italian consumer technology communication rather than mechanically reproducing Chinese promotional language.
Creative adaptation applies to communication, not to product facts. Technical information remains faithful to the source material.
Understanding what the Chinese source actually says.
Adapting Chinese product communication so that it reads naturally for an Italian audience.
Knowing when preserving the message matters more than preserving the wording.
Extending the same principles from short claims to longer product-facing communication.
Source material: publicly available Chinese product communication from HONOR. Independent portfolio exercise; not commissioned work.