Translation
Accurate, natural translation of Chinese content for European audiences. Corporate communication, product information, websites, presentations, articles and general business content.
ChineseEurope
I help Chinese companies entering, expanding in or communicating across European markets through translation, localization, transcreation and multilingual content.
Translation · Localization · Transcreation · Content
01 / Services
Entering a European market takes more than translating words.
A product description, website, campaign or company profile may be grammatically correct and still feel foreign to the people reading it.
I work between Chinese language and European communication, adapting meaning, tone and cultural context so Chinese companies can communicate naturally with European audiences.
Accurate, natural translation of Chinese content for European audiences. Corporate communication, product information, websites, presentations, articles and general business content.
Adapting content rather than simply translating it. Websites, product pages, apps, marketing materials and customer-facing communication are adapted to feel natural in the target market.
When the original idea matters more than the original words. Slogans, campaigns, headlines and promotional messages adapted for a new cultural context while preserving the intention behind them.
One Chinese source. Multiple European markets. Content developed and coordinated across Italian, English, French, German and Spanish, while respecting differences between audiences.
Language carries context. Expressions, references, tone and communication habits that work in China may require adaptation for European audiences.
02 / Selected work
Independent sample work created to demonstrate how Chinese content can be adapted for European audiences.
Technology · Product Localization
Turning Chinese product communication into natural European-facing language while preserving technical accuracy and product personality.
View project ↗Tourism · Multilingual Localization
Adapting the same Chinese tourism message for different European audiences without flattening the differences between them.
View project ↗E-commerce · Multilingual Product Content
Turning Chinese product information into clear, persuasive and locally natural e-commerce content for European markets.
View project ↗Brand Communication · Cultural Adaptation
Adapting culturally specific Chinese brand communication for a European audience without flattening the original identity.
View project ↗
03 / About
I'm Marco Sabbatini, an Italian language professional working across Chinese and European languages.
My background combines Chinese language and culture, translation, European studies and academic and professional experience with Chinese.
I have studied and worked in China and have an academic background spanning Chinese language, translation, German studies and East Asian politics, economy and society.
My work sits at the intersection of language, culture and communication.
I don't aim to make Chinese content sound European by removing what makes it Chinese. I aim to make it understandable, natural and effective for the people it is meant to reach.
04 / Process
Source material, product, audience and target market.
What needs to remain faithful and what needs cultural adjustment.
Natural target-language communication.
Terminology, tone and consistency review.
05 / Contact
Tell me what you are working on, which market you are targeting and what kind of content you need.
marco.sabba95@hotmail.it